HERITAGE
Artisans and Master Craftsmen with as many as 50 years dedicated to perfecting their crafts employ a costly and laborious combination of traditional and modern production techniques.
INSPIRED BY GENERATIONS OF ARTISANS AND CRAFTSMEN WHO CAME BEFORE US, WE'VE DEDICATED OUR LIVES TO THE MASTERY OF OUR ART FORM.
Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form.
Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world's finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life.
CREATING A DITA FRAME
100 CRAFTSMEN
CRAFTING A SINGLE DITA FRAME CAN TAKE AS MANY AS 100 ARTISANS AND MASTER CRAFTSMEN.
50 YEARS
OUR MASTER CRAFTSMEN HAVE DEDICATED AS MANY AS 50 YEARS TO PERFECTING THEIR CRAFTS.
320 STEPS
CREATING A SINGLE DITA FRAME CAN TAKE AS MANY AS 320 SEPARATE STEPS.
8 MONTHS
COMPLETING A SINGLE DITA FRAME CAN TAKE AS LONG AS 8 MONTH
HERITAGE, CRAFTSMANSHIP, INNOVATION AND QUALITY ARE INTEGRAL COMPONENTS OF DITA’S BRAND DNA. DITA’S DESIGN AND MANUFACTURING STANDARDS ARE THE BENCHMARK BY WHICH ALL OTHER LUXURY EYEWEAR BRANDS ARE JUDGED.
Creating a single DITA frame can take as many as 320 separate production steps over 8 months. Our manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames. We manufacture in some of the world’s oldest and most respected eyewear factories, including factories owned by the same families for generations.
Like samurai swordsmiths from a bygone era, our artisans and master craftsmen have dedicated as many as 50 years to perfecting their crafts. These modern day masters employ a costly and laborious combination of traditional and modern production techniques and technologies to transform the world’s finest metals and acetates into luxurious eyewear with a genuine DITA soul.
Our word is our bond, so we proudly print DITA on every frame as our ongoing pledge to innovative design, incomparable quality and passionate authenticity. Inspiring the camaraderie reserved for only the most exclusive couture brands, don’t be surprised if a stranger wearing DITA shares a knowing nod or smile.
If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to our world.
A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames.
Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, we prefer to slowly tumble our acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.
MATSER CRAFTSMAN
OUR MASTER CRAFTSMEN HAVE DEDICATED AS MANY AS 50 YEARS TO PERFECTING THEIR CRAFTS.
DITA’s commitment to craftsmanship is just one example of how we hold true to the time-honored belief that there are no shortcuts to quality. Like samurai swordsmiths from a bygone era, our master craftsmen have dedicated as many as 50 years to perfecting their crafts. These modern day masters bring our innovative designs to life by transforming the finest acetates and metals into eyewear of incomparable beauty, quality and style.
Luxury is a word so overused in recent years as to have been rendered virtually meaningless. DITA is one of the few remaining eyewear brands that delivers on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.
DESIGN
DITA utilizes cutting-edge computer-aided design (CAD) technology to assist in the hypertechnical aspects of frame design. This is the same costly, sophisticated technology used to design the world’s finest wristwatches and automobiles.
Transforming flat sheets of acetate into elegantly curved frame components is an art form all its own. DITA craftsmen utilize custom-made metal dies fitted into specialized heat presses to create DITA’s iconic frame shapes and designs.
Nowhere is DITA’s unflinching attention to detail more evident than in its luxurious eye rim wire. Each eye rim wire is expertly shaped and carefully measured by the hands of skilled craftsmen before progressing to the next stage of the production process.
Craftsmen and master craftsmen continuously evaluate each frame’s shape, fit, and finish throughout the production process. Running their hands over the frames’ surfaces in search of the slightest imperfection or imbalance, they will continue shaping and polishing until they determine that the finished product meets DITA’s exceedingly high quality standards.
As the production process nears completion, finished eye rim wires are hand-soldered to the bridge and the entire assembly is then hand- led smooth by an expert craftsman before being hand-polished on a specialized polishing wheel.
In our tireless quest to master the eyewear art form, it’s the smallest details that matter most. Our custom-made hinges and functionally beautiful hex screws - designed in-house and available exclusively from DITA - are delicately hand-set set into acetate temples.
After all components receive a thorough quality review, they are hand-assembled and polished using a specialized polishing wheel resulting in exceptional smoothness and an incomparable level of fit and finish.
The temple interiors are then foil stamped with the style name, sizing information and discrete DITA trademark before the completed frame receives its final polish.
STYLE IS ALWAYS IN FASHION
DITA is worn by many of the fashion industry’s most influential insiders and is the eyewear brand they rely on when forecasting seasonal trends, styling photo shoots, and stepping-out on the town.
Season after season, the transformative power of DITA’s innovative designs reinforce the brand’s cult-like status amongst the world’s most influential fashion editors, celebrities, stylists and trendsetters.
DESIGN COLLABORATIONS
Design collaborations represent a unique opportunity for artists from different cultural backgrounds and geographic locales to share their idiosyncratic thoughts and ideas while working together to create unique objects of lasting beauty and impact.
DITA is proud of its numerous collaborations with top international designers, including: Clot, Hysteric Glamour, Neighborhood, Roen, Undercover, Visvim, and legendary German designer Cazal.
TESTIMONIALS
“There’s a build quality and a design quality that is evident in every detail of the glasses. I discovered DITA frames in Japan and was really impressed and encouraged that the level of quality I was seeing and feeling originated in the US.”
JOHN MAYER - SONGWRITER | MUSICIAN
“I’ve been wearing and working in DITAs for years. They are in every facet of my life. From the everyday experience to the stage. I’ve looked at the crowds of thousands through them as well as crowds in the grocery store. I’ve had and have almost every model that’s been made and even bought a pair for a total stranger one time. I gift them to my friends whenever I can. They’ve even managed to make it into one of my songs. I even rock some of the gear. Great product with a great heritage and more importantly great guys and gals
LUPE FIASCO - SONGWRITER | MUSICIAN | ARTIST
“DITA sunglasses are an expression of beautiful, smart design and understated elegance. The definition of chic. My favorite glasses out there now.”
JUAN-CARLOS CASTRO - ART DIRECTOR | VOGUE
“Sunglasses have to be the number one thing in the spring. Great eyewear whether it’s for actual optical, DITA would be the number one trend in eyewear.”
NICK WOOSTER - STYLE ICON
“DITA represents exactly what I look for in a brand. Their passion, devotion to their craft, and their unwavering approach to design is always inspiring. The quality of each frame from start to finish is always something to behold. To me, DITA is always leading rather than following.”
EUGENE TONG - SENIOR STYLE EDITOR | DETAILS MAGAZINE