theo history
What began as a memo... on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: 'theo loves you'. To this very day the motto connects everything theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first theo glasses became a fact. And they were groundbreaking. With every following collection, it became increasingly easier to reach the consumer. Today, more than 20 years later, theo is sold in 1,400 stores across 50 countries... and theo loves them all!
Originally theo only addressed the avant-garde. Later however, the glasses began to appeal to a wider audience. But theo always had a soft spot for the individualist. So in order to generate interest among trendsetters again, 'Eye-witness' was launched in May 1995. These spectacles were apparently unfinished and asymmetrical. Eye-witness wearers are often men and women who are kindred spirits. The Eye-witness line still exists today and every year new models are launched.
In 2004, theo announced its co-operation with the German-Belgian designer Christoph Broich. This cross-pollination between fashion and eyewear proved a hit. The sunglasses Broich and theo were recognisable by the safety pin in the spring. Four years later, theo started collaborating with Belgian designer Tim Van Steenbergen on its new collection of sunglasses. The two Antwerp labels joined forces and have since been producing spectacles that radiate glamour and sophistication. In 2012, theo & Tim presented their forth collection together. And they are working hard on the next one.
To celebrate its 20th birthday, theo presented the ‘VinGtage’ collection at Mido 2007. theo is famous for its small glasses, of course, making this 'Vingtage' collection (vingt ans d'age! = 20 years in French - one of Belgium's official languages) quite a departure. The focus has definitely shifted from the eyes to the face. Yet these glasses are in no way similar to what people wore some forty years ago - these are spectacles for the present times, and indeed spectacular.
theo like to be unpredictable. For a new optical collection in 2010, theo started working with James Van Vossel, a creative spirit who was given carte blanche, resulting in a series with no equivalent. More models to come!
The theo headquarters are located in Antwerp. Mik and Toon, two of the three sons of Big Boss Wim Somers, joined the business a few years ago. Third son Jan joined his mother Jamme at the theo - Somers Optiek store. Nowadays, more than thirty people work for theo in Europe, the US and Japan. So this small family business has developed into a major player in the international optics market. Patrick Hoet sold his shares to Wim about 15 years ago. Nevertheless Patrick stays exclusive designer for theo. Meanwhile theo has its own design team that works together closely with Patrick.
And so, theo keeps on surprising!
theo loves you!
List of theo frame models
NEW ADDITIONS - Fall 2019
THEO MISO
THEO PHO
THEO TOM YAM
THEO WONTON
THEO CHERRY CHOCOLATE
THEO COCONUT CREAM
THEO ETON MESS
THEO BLACK FOREST
THEO LEMON CURD
THEO RED VELVET
THEO BINDU
THEO BLURRED
THEO CONVERSATION
THEO DEBATE
THEO DISCUSSION
THEO GOSSIP
THEO TALK
THEO REBUS
THEO RUBIK
THEO SUDOKU
THEO TETRIS
THEO JIGSAW SUN
THEO AMPERE SUN
THEO JOULE SUN
THEO OHM SUN
THEO WATT SUN
NEW ADDITIONS - Spring 2019
THEO MILLE +71
THEO MILLE +72
THEO MILLE +73
THEO MILLE +74
THEO MILLE +75
THEO MILLE +76
THEO ASSEMBLY
THEO DRAFT
THEO SKETCH
NEW ADDITIONS - Fall 2018
THEO APOLLO
THEO PIECE
THEO TAG
THEO THROWIE
THEO MILLE 61
THEO MILLE 62
THEO MILLE 63
THEO MILLE 64
THEO MILLE 65
THEO ATORA
THEO OVY
THEO POTET
THEO SPUD
THEO TRUFO
THEO VIAZI
THEO SHENZHOU
THEO SOYUZ
THEO SPACE SHUTTLE
THEO VOSTOK
THEO BREVE
THEO CARON
THEO CEDILLA
THEO MACRON
THEO UMLAUT
THEO TILDE
NEW ADDITIONS - Spring 2018
THEO COMPOSITIE 1957
THEO COMPOSITIE 1958
THEO COMPOSITIE 1961
THEO COMPOSITIE 1962
THEO COMPOSITIE 1963
THEO COMPOSITIE 1965
THEO CONTOUR
THEO MILLE FEUILLE
THEO GEO
THEO OUTLINE
THEO PARFAIT
THEO SHAPE
THEO SKELETON
THEO TIRAMISU
THEO TRACING
THEO TRIFLE
THEO EYE WITNESS XA
THEO EYE WITNESS XB
THEO EYE WITNESS XC
THEO EYE WITNESS XD
THEO VIC
NEW ADDITIONS - Fall 2017
THEO MILLE 50
THEO MILLE 56
THEO MILLE 57
THEO MILLE 58
THEO MILLE 59
THEO HA LONG
THEO LUDI YAN
THEO PUNAKAIKI
THEO AARTAPPEL
THEO KARTOFFEL
THEO PERUNA
THEO CONSTANT
THEO ERMEST
THEO JACQUES
THEO WILLY
THEO RAMEN
THEO SOBA
THEO UDON
THEO SHIRATAKI
THEO HARUSAME
THEO HELINSKI CENTRAL
THEO ANTWERP CENTRAL
THEO DUNEDIN STATION
THEO MILANO CENTRALE
THEO GRAND CENTRAL
THEO LUZ STATION
NEW ADDITIONS - Spring 2017
THEO BRAMBOR
THEO FALTE
THEO IRPEL
THEO LOTUS BLOSSOM
THEO LUNA PIENA
THEO MAGIC MOUNTAIN
THEO MILLE SUN 31S
THEO MILLE SUN 32S
THEO MILLE SUN 33S
THEO MILLE SUN 34S
THEO MILLE SUN 35S
THEO MILLE+46-Acetate
THEO MILLE+47-Acetate
THEO MILLE+48-Acetate
THEO MILLE+49-Acetate
THEO PATATAS
THEO PIEPER
THEO PLEATE
THEO PYRA
THEO ROWING BOAT
THEO SIDEWAYS SAMBA
THEO SPLITTING BAMBOO
THEO TERPOMO
THEO VEKKI
NEW ADDITIONS - Fall 2016
THEO BADLANDS
THEO BRYCE
THEO CARLO-TVS SUN
THEO CHARLES-TVS SUN
THEO EYE-WITNESS WA
THEO EYE-WITNESS WB
THEO EYE-WITNESS WC
THEO EYE-WITNESS WD
THEO EYE-WITNESS WE
THEO FRISCO-TVS SUN
THEO GOREME
THEO LILLY-TVS SUN
THEO MARCEL-TVS SUN
THEO MILLE+51
THEO MILLE+52
THEO MILLE+53
THEO MILLE+54
THEO MILLE+55
THEO OSVALDO-TVS SUN
THEO ABRICOT
THEO ACCARIBO
THEO ADAPT
THEO AFRICA
THEO AGRIA
THEO ALBERT
THEO ALICUDI
THEO ALLUMETTES
THEO ALTER
THEO ALYTES
THEO AMBIORIX
THEO AMERICA
THEO AMOR
THEO AMSTEL
THEO ANDALOUSE
THEO ANGEL DIANE
THEO ANN
THEO ANNA
THEO APHRODITE
THEO APPLEBY
THEO ARAMIS
THEO ARBOUR KNOT
THEO ARIEL
THEO ARMENIAN
THEO ASH
THEO ASIA
THEO ATHOS
THEO ATLANTIC TIE
THEO AUSTRALIA
THEO AWASA
THEO BACKSTROKE
THEO BASSO
THEO BATO
THEO BEARNAISE
THEO BEECH
THEO BEL AIR
THEO BELOTE.FR
THEO BERNHARD
THEO BI-CYCLE
THEO BIANCHI
THEO BIC
THEO BLACK TIE
THEO BLACKJACK
THEO BLUE VERONICA
THEO BO
THEO BOMBINA
THEO BOND
THEO BONNIE
THEO BORSALINO
THEO BOSHI.JP
THEO BOSRAND
THEO BOULET
THEO BOW TIE
THEO BRABO
THEO BRASCO
THEO BREASTSTROKE
THEO BRIDGE.UK
THEO BRIGITTE
THEO BRILL
THEO BRUG
THEO BUFO
THEO BURO
THEO BURT
THEO BUTTERFLY
THEO CABLE
THEO CADO
THEO CAEMI
THEO CANINO
THEO CAPONE
THEO CAPPELLO.IT
THEO CARBONADE
THEO CARRO
THEO CASALIVA
THEO CELLINA
THEO CERRETANO
THEO CHANGE
THEO CHAPEAU.FR
THEO CHARITAS 2
THEO CHATO
THEO CHESTPOCKET
THEO CHRISTOPH
THEO CINQUANTE+1
THEO CINQUANTE+2
THEO CINQUANTE+3
THEO CINQUANTE+4
THEO CINQUANTE+5
THEO CINQUANTE+6
THEO CINQUANTE+7
THEO CINQUANTE+8
THEO CINQUANTE+9
THEO CLUBS
THEO CLYDE
THEO COCONUT
THEO COLIAS AUSTRALIS
THEO COLLAR
THEO COLOMBINO
THEO COMMODORE
THEO CONSUELO
THEO COOL
THEO CORATINA
THEO CORD
THEO CORIS
THEO CORLEONE
THEO COSTELLO
THEO CRAWL
THEO CREME GLACE.FR
THEO CROSS
THEO CUCCO
THEO DAIGAKU
THEO DAME BLANCHE
THEO DAUPHINOIS
THEO DESIREE
THEO DIAMOND
THEO DIAMONDS
THEO DILLINGER
THEO DIRK
THEO DORE
THEO DOUBLE TIE
THEO DRIES
THEO DUBAI
THEO DUCHESS
THEO DUPIN
THEO EDDY
THEO ELECTRA GLYDE
THEO EPKE
THEO EROS
THEO ETRUSKAN
THEO EUROPE
THEO EVE
THEO EYE-WITNESS VA
THEO EYE-WITNESS VB
THEO EYE-WITNESS VC
THEO EYE-WITNESS VD
THEO EYE-WITNESS VE
THEO EYE-WITNESS UA
THEO EYE-WITNESS UB
THEO EYE-WITNESS UC
THEO EYE-WITNESS UD
THEO EYE-WITNESS UE
THEO EYE-WITNESS TA
THEO EYE-WITNESS TB
THEO EYE-WITNESS TC
THEO EYE-WITNESS TD
THEO EYE-WITNESS TE
THEO EYE-WITNESS TV
THEO EYE-WITNESS TX
THEO EYE-WITNESS TY
THEO EYE-WITNESS TZ
THEO EYE-WITNESS SA
THEO EYE-WITNESS SB
THEO EYE-WITNESS SC
THEO EYE-WITNESS SD
THEO EYE-WITNESS SE
THEO EYE-WITNESS SF
THEO EYE-WITNESS SG
THEO EYE-WITNESS SH
THEO EYE-WITNESS SI
THEO EYE-WITNESS RA
THEO EYE-WITNESS RB
THEO EYE-WITNESS RC
THEO EYE-WITNESS RD
THEO EYE-WITNESS RE
THEO EYE-WITNESS QA
THEO EYE-WITNESS QB
THEO EYE-WITNESS QC
THEO EYE-WITNESS QD
THEO EYE-WITNESS QF
THEO EYE-WITNESS QS
THEO EYE-WITNESS QT
THEO EYE-WITNESS QU
THEO EYE-WITNESS QX
THEO EYE-WITNESS QY
THEO EYE-WITNESS QZ
THEO EYE-WITNESS PA
THEO EYE-WITNESS PB
THEO EYE-WITNESS PC
THEO EYE-WITNESS PD
THEO EYE-WITNESS PE
THEO EYE-WITNESS PFC A/BLACK CLIP
THEO EYE-WITNESS PFC B/GOLD+SILVER
THEO EYE-WITNESS PFM
THEO EYE-WITNESS PGC A/BLACK CLIP
THEO EYE-WITNESS PGC B/GOLD+SILVER
THEO EYE-WITNESS PGM
THEO EYE-WITNESS PHC A/GOLD+SILVER
THEO EYE-WITNESS PHC B/BLACK CLIP
THEO EYE-WITNESS PHM
THEO EYE-WITNESS PJC A/BLACK CLIP
THEO EYE-WITNESS PJC B/GOLD+SILVER
THEO EYE-WITNESS PJM
THEO EYE-WITNESS PKC A/GOLD+SILVER
THEO EYE-WITNESS PKM
THEO EYE-WITNESS PLC A/GOLD+SILVER
THEO EYE-WITNESS PLC B/BLACK CLIP
THEO EYE-WITNESS PLM
THEO EYE-WITNESS OA
THEO EYE-WITNESS OB
THEO EYE-WITNESS OC
THEO EYE-WITNESS OD
THEO EYE-WITNESS OE
THEO EYE-WITNESS OF
THEO EYE-WITNESS OG
THEO EYE-WITNESS OH
THEO EYE-WITNESS OI
THEO EYE-WITNESS OJ
THEO EYE-WITNESS OK
THEO EYE-WITNESS OL
THEO FALCON
THEO FALL
THEO FASHION
THEO FIFTEEN
THEO FIFTH SEASON
THEO FILICUDI
THEO FLIPPER
THEO FOOL
THEO FOURTEEN
THEO FRANKLIN
THEO FREESTLYE
THEO FRIET
THEO FRISO
THEO FRITKOTJE
THEO GALIBIER
THEO GATSBY
THEO GEORGIAN
THEO GLASS
THEO GNOCCHI
THEO GOALIE
THEO GRACE
THEO GRATIN
THEO HADDOCK
THEO HANAFUDA
THEO HAND
THEO HAT.COM
THEO HATO
THEO HAUTE-FRITURE
THEO HELADO.ES
THEO HELENE
THEO HENRY
THEO HESPERIA COMMA
THEO HOED.BE
THEO HONGKONG
THEO HOSPITON PAPILIO
THEO HUITANTE+1
THEO HUITANTE+2
THEO HUITANTE+3
THEO HUITANTE+4
THEO HUITANTE+5
THEO HUITANTE+6
THEO HUITANTE+7
THEO HUITANTE+8
THEO HYLA
THEO IMPALA
THEO INDIA
THEO ISIDRO
THEO JAIME
THEO JAMES 1
THEO JAMES 2
THEO JAMES 3
THEO JAMES 4
THEO JAMES 5
THEO JAMES 6
THEO JAMES 7
THEO JAMES 8
THEO JAMES 9
THEO JAMES 10
THEO JAMES 11
THEO JAMES 15
THEO JAMES 16
THEO JAMES 17
THEO JAMES 18
THEO JAMES 19
THEO JANUARY
THEO JAPAN
THEO JEANNEKE PIS
THEO JEMPI
THEO JINX
THEO JOHAN
THEO JORDAENS
THEO JORDAN
THEO JUDY
THEO JULY
THEO KAMIKAZE
THEO KARA
THEO KETCHUP
THEO KLAVERJASSEN.NL
THEO KNOEDEL
THEO KROKET
THEO KWARTET
THEO LABEL
THEO LAMY
THEO LANGDON
THEO LARGE
THEO LARGER
THEO LARGEST
THEO LE SABRE
THEO LEMON
THEO LENA
THEO LEPINE
THEO LIMENITIS REDUCTA
THEO LINE
THEO LIPARI
THEO LONDON
THEO LUCA
THEO LUNA MEZZA
THEO MADELEINE
THEO MAHATMA
THEO MAIGRET
THEO MAMELUKE
THEO MAMMOET
THEO MANGO
THEO MANNEKEN PIS
THEO MANTARAY
THEO MAPLE
THEO MARCH
THEO MARILYN
THEO MARKT
THEO MARPLE
THEO MARTIN
THEO MAX
THEO MAY
THEO MAYONAISE
THEO MELE
THEO MELLICTA ATHALIA
THEO MELON
THEO MERCE
THEO MERCKX
THEO MESALUNA
THEO MEXICO
THEO MIA
THEO MILAN
THEO MILLE+01
THEO MILLE+02
THEO MILLE+03
THEO MILLE+04
THEO MILLE+05
THEO MILLE+06
THEO MILLE+07
THEO MILLE+11
THEO MILLE+12
THEO MILLE+13
THEO MILLE+14
THEO MILLE+15
THEO MILLE+21
THEO MILLE+22
THEO MILLE+23
THEO MILLE+24
THEO MILLE+25
THEO MILLE+26
THEO MILLE+27
THEO MILLE+31
THEO MILLE+32
THEO MILLE+33
THEO MILLE+34
THEO MILLE+35
THEO MILLE+41
THEO MILLE+42
THEO MILLE+43
THEO MILLE+44
THEO MILLE+45
THEO MOBY-DICK
THEO MODIFY
THEO MONTANA
THEO MOON
THEO MOSCOVITE
THEO MOSER
THEO MOUSSELINE
THEO MOVE
THEO MUSSELS
THEO NADIA
THEO NASSAU
THEO NATALIA
THEO NAWA
THEO NELLO
THEO NEMO
THEO NICOLA
THEO NINA
THEO NIVO
THEO NOVEMBER
THEO NUMBER ONE
THEO O
THEO OAK
THEO OBJECTIVE
THEO OBLIGATION
THEO OBSERVATION
THEO OBSESSION
THEO OBSTRUCTION
THEO OCANA
THEO OCEAN
THEO OCEANIA
THEO OCKERS
THEO OCTOPUSSY
THEO OCULAR
THEO OLGA
THEO OMAS
THEO OMO
THEO ONASIS TIE
THEO OPTIMIST
THEO OPULENCE
THEO ORACLE
THEO ORIGINAL
THEO ORO
THEO OSCAR
THEO OTTENBROS
THEO OVID
THEO OXO
THEO OZO
THEO PAN HEAD
THEO PANAMA
THEO PANAREA
THEO PARANAM
THEO PARIS
THEO PARKER
THEO PASSE VITE
THEO PELIKAN
THEO PELO
THEO PERSIAN
THEO PERU
THEO PICKLES
THEO PIEGA
THEO PILAR
THEO PINE
THEO PLY
THEO PLISSADO
THEO PLOOI
THEO POIROT
THEO POKER.COM
THEO POOL
THEO PORTHOS
THEO POURBUS
THEO PRATT TIE
THEO PREMIERE
THEO PUREE
THEO PUSSY
THEO PYRGUS MALVAE
THEO QUARANTE+1
THEO QUARANTE+2
THEO QUARANTE+3
THEO QUARANTE+4
THEO QUARANTE+5
THEO QUARANTE+6
THEO QUARANTE+7
THEO QUARANTE+8
THEO RANA
THEO REEF KNOT
THEO RIK
THEO ROESTI
THEO ROOMIJS.BE
THEO ROPE
THEO ROUBAIX
THEO ROYERS
THEO RUBENS
THEO SALAMANDRA
THEO SALINA
THEO SAMOSA
THEO SAMURAI
THEO SAN FRANCISCO
THEO SAN REMO
THEO SANTARO
THEO SATE
THEO SAWAO
THEO SAWTAIL
THEO SCARLET KITTY
THEO SCHNAUZ.DE
THEO SEAM
THEO SEPTANTE+1
THEO SEPTANTE+2
THEO SEPTANTE+3
THEO SEPTANTE+4
THEO SEPTANTE+5
THEO SEPTEMBER
THEO SEVENTEEN
THEO SHEAFFER
THEO SHIFT
THEO SIBERIA
THEO SINGAPORE
THEO SIXTEEN
THEO SLIDE
THEO SLIPPERY HITCH
THEO SMALL TIE
THEO SMULPAEP
THEO SOIXANTE+1
THEO SOIXANTE+2
THEO SOIXANTE+3
THEO SOIXANTE+4
THEO SOIXANTE+5
THEO SOIXANTE+6
THEO SOLITAIRE
THEO SOMBRERO.ES
THEO SPADES
THEO SPORTSTER
THEO SPRING
THEO SPRUCE
THEO SQUIRREL
THEO STATION CHARLIE
THEO STETSON
THEO STINGRAY
THEO STITCH
THEO STRING
THEO STROMBOLI
THEO SUMERIAN
THEO SUMMER
THEO SUNSET NORMA
THEO SWEETLIPS
THEO SWITCH
THEO TACO
THEO TANDEM
THEO TAROT
THEO TEL AVIV
THEO TENIERS
THEO THUNDERBOLT
THEO TIBETAN
THEO TIJL UYLENSPIEGEL
THEO TIRITURUS
THEO TORTILLA
THEO TOURMALET
THEO TOW
THEO TRANSFORM
THEO TRENTE+1
THEO TRENTE+2
THEO TRENTE+3
THEO TRENTE+4
THEO TRENTE+5
THEO TRENTE+6
THEO TRENTE+7
THEO TRENTE+8
THEO TRENTE+9
THEO TRILBY
THEO TSINGY
THEO TUNDRA
THEO TURKEY
THEO UNO
THEO USA
THEO VAN DYCK
THEO VELVET VALERIE
THEO VENTOUX
THEO VERLAT
THEO VESPER
THEO VICTOR
THEO VINCKE
THEO VINGT+1
THEO VINGT+2
THEO VINGT+3
THEO VINGT+4
THEO VINGT+5
THEO VULCANO
THEO WAFFLES
THEO WAIMEA
THEO WALLACE
THEO WALTER
THEO WANDA
THEO WATERZOOI
THEO WATSON
THEO WEIPA
THEO WEXFORD
THEO WHISTE.BE
THEO WILDCAT
THEO WIM
THEO WIMSEY
THEO WINTER
THEO WOBBEGONG
THEO WRASSE
THEO XP
THEO XXP
THEO YAKI
THEO YOKOHAMA
THEO YVONNE
THEO ZOO
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